Catch Residents with Pokémon Go!

Pokémon GoPokémon Go Can Help Multifamily

On July 6th, 2016, an event of monumental proportions happened: Pokémon Go was released. The game has already revolutionized mobile gaming and is uniting people across all generations. Niantic Inc. developed the game through a licensing deal with Nintendo, the majority stakeholder of the franchise. The deal has proven to be fruitful; Nintendo’s market value jumped an astounding $7.5 billion since release! The game is simple: “catch” Pokémon with your phone in different areas of cities and towns. The game is a based on “geolocation,” GPS locations and landmarks, so one has to walk around to progress through the game. There are “Pokestops” and “Gyms” where people can get rewards, play against other Pokémon and find new Pokémon. So why should you care? This can be a golden marketing opportunity for multifamily communities. You can actually drive potential residents to your property with the game!

Pokémon Go is a “free to play” style game. This means that one can play for free, but upgrades are purchasable through an online store. One of those items is a “Lure Module,” which draws Pokémon to a certain location for 30 minutes. They cost about 99 cents per lure. The lures need to be set within proximity of a Pokestop (currently). Your community may already be a Pokestop or Gym; you just need to check in the game. Super geeky, right? Well, businesses have caught on and are driving traffic to them because people playing see where lures are and stop to get the free items. So how can a multifamily community benefit?

Marketing With Pokémon Go

If you could set lures or Pokestops at and around your property, you have a lead generation tool at your fingertips. In an interview with the Financial Times, Niantic C.E.O. John Hanke said that “sponsored locations” are coming to Pokémon Go. When this becomes available, why not set Pokestops around key amenities on-site? The pool, the gym, the locker system, the clubhouse, etc.; the list goes on and on! While people of all ages are playing the game, Millennials are playing the game the most (it’s a nostalgia thing). You can put the word out on social media about having a “Pokémon Tour” around the property. When the event starts, have players provide their contact information and walk them around the property to the different stops. They get Pokémon while you’re showing off key amenities and layouts to potential residents! It’s a win/win for everyone!

What about a “Pokémon Go Mixer” for current residents? Provide food and drinks while setting up Pokestops around the property. Have residents team up in groups and send them around the property to collect their goods. This will encourage meeting new neighbors and friends. Right now, you can lead residents around the area and collect Pokémon and items. Pair this with your other marketing initiatives (are you live streaming yet?) and you’ll have current and future residents hooked.

Get Ahead of the Game

In conclusion, this is a huge opportunity to show off your community and gain some new faces. Pokémon Go is still very new and Niantic is working out the bugs and creating more features. The ideas above are just a few examples of how your multifamily community can capitalize on the excitement as new content and features are released. So go out there and “Catch ‘Em All”… residents that is!

To play and learn more, download Pokémon Go from the iTunes App Store or Google Play Store.

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Package Management Is the New Expectation

Package Management

Package Management More Than an Amenity – It’s Expected

According to a recent National Multi-Housing Council study on renter preferences, package management ranks second in importance after fitness centers and before WiFi, shared Barry Hume, president of Package Concierge.

Hume moderated the Package Management, From Courtesy to Competitive Necessity: Why It Matters session at the 2016 National Apartment Association Education Conference and Exposition in San Francisco.

“NMHC has done study after study on the topic and package management comes up as one of the most important amenities to residents every time,” Hume says. “There’s going to be a point in the not too distant future that it will become the most important amenity.”

The panel shared that Amazon Prime now offers free memberships to college students while its general membership has more than doubled in the last two years. The service now boasts 64 million paid memberships. Further ramping up the package delivery game, the e-commerce juggernaut has launched same day delivery in 27 regions across the country.

“Residents are ordering packages, and their expectation is that the packages will be delivered to their homes,” Hume says. “Residents also believe it is our problem to deal with the packages, not theirs. As an industry, we need to figure out how tackle the problem.”

Package Management No Longer Optional

Fellow panelists Dean Holmes, COO, Madison Apartments and Craig Meddin, COO, The Postal Solutions Companies echoed Hume’s sentiments in that now is the time for apartment owners and operators to shift their view of package management from one of a resident courtesy to being a competitive necessity.

“A proactive and well-evolved package management policy can be a competitive differentiator,” Holmes says. “Most of us are choosing to find solutions to manage packages for our residents.”

But why should an apartment community justify the shift from courtesy to competitive necessity? The answer, according to the panel, is two-fold. First, it improves resident satisfaction and, second, the return on investment can be profound.

It was shared that although the direct impact of package management varies, 30-60 percent of residents indicated that package management solutions/effectiveness have a positive impact on their decision to renew.

“A planned package management solution is definitely impactful,” Hume says. “There’s a real business case for having something in place that will affect the resident.”

If resident satisfaction isn’t enough of a reason to make package management a must-have amenity, the numbers are intriguing.

It is estimated that the time it takes on-site personnel to deal with a single package is five to six minutes, according to the panel. That is roughly one hour for every 10 packages. Data shows that a 250-unit property averages 30 package deliveries per day, which equates to three hours of package management. When processed manually, the average cost to accept and deliver a package is $2.08 per package.

“Package management is an expectation now, an expectation that most of our residents and prospects take for granted,” Holmes says. “It’s not an optional amenity anymore.”

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Future Proofing for Packages

future By Georgianna W. Oliver, Founder & CEO of Package Concierge

The Future Is Just Around The Corner.

To use a term I credit to Jennifer Coogan at Avalon Bay, “future proofing” your community is essential to assure you are not only meeting the resident demands of today but also preparing for future demands. Can you imagine your current holiday-season package rush becoming the year-round norm for your property?

Currently, one of our clients receives over 600 packages per day on one property. They currently have the package situation under control, but will it be enough in future years? Smaller properties with less than 250 units can probably handle the influx of packages more easily, as they currently average 40 package deliveries a day. But larger properties are more complicated and will require a more robust future proofing plan.

For the Package Concierge team, that means arming you with the innovations and technologies to manage the escalation of packages in the future. We accept the challenge of continually innovating our technology to address all of a community’s package-handling needs, now and in the future.

A Solution That Matters

Our high-quality lockers are designed to resist wear and tear. Our advancing technology handles all aspects of delivery and provides a secure method of communication between the locker system and residents. It also features the industry’s only mobile app.

We offer all the tools and reporting needed for the management of packages. Returns and shipping capabilities are coming soon as well. But, it is not enough. Today, we are addressing overflow options and developing a Package Concierge Smart RoomTM solution to meet the needs of tomorrow.

We understand package management solutions are more than locker systems or smart rooms. To that end, we are in constant communication with communities to improve our training for UPS, Fedex, and USPS carriers, discuss data management and advise about how to handle Uber and Lyft drivers showing up on-site to deliver more and more packages.

The solutions for handling packages will continue to evolve and so will the engineers at Package Concierge. We are working to stay ahead of the curve. You can count on that.

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Package Concierge and MTEC 2016

MTEC: Shape Your Future

MTEC Not all conferences are created equal. They come in many different shapes and sizes while staying true to a central idea. Package Concierge tries to attend as many as possible and we’re excited for our next one: The Multifamily Technology and Entrepreneurship Conference (MTEC for short). This exciting event has a lot to offer to those working on a new product or company idea in multifamily.

Held at the InterContinental San Francisco, MTEC is not a technology show despite the name. The conference’s main focus is education and networking for the industry’s entrepreneurs. If you’re a startup in multifamily, this conference is where you need to be. This isn’t just a social hangout; attendees are CEOs and private equity investors alike. On the conference’s website, MTEC states, “Conference speakers and advisors include some of the most successful multifamily entrepreneurs of the last decade.” Anyone has a great chance at making the right connections through MTEC.

The broad range of the conference is also another reason why MTEC is so exciting. From lead generation to energy management solutions, you’re going to learn something new. Panel discussions will be running throughout both days and led by the best of our industry. Our founder and CEO, Georgianna Oliver, will be participating in a panel about the Internet of Things (IoT) and multifamily. New business opportunities are popping up for the industry since connectivity is everything. Others joining the discussion are Felicite Moorman, CEO of StratISDavid Taylor, Senior Vice President and Chief of Operations of WaterSignal; and Ron Reed, SVP, Utility Management of RealPage, Inc. serves as moderator.

MTEC 2016 promises to deliver a networking and educational event to remember. Full of insights and opportunities, everyone in attendance will take away something. Whether it’s a few connections or new ideas, it’s a win either way. Interested in attending? See below for details and we hope to see you in San Francisco.

Register here

MTEC 2016

June 14 & 15

12:00pm – 12:00pm

InterContinental San Francisco

888 Howard Street

San Francisco, CA 94103

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3 Things Millennials Want In An Apartment

Millennials

Getting Millennials To Settle In Your Community

If there’s one generation breaking the mold, it’s Millennials. Born between the years of 1980 thru 2000, they constantly attract the attention of the media through their job-hopping habits, their diversity and their high levels of education. Being the most studied generation in history, Millennials have a different outlook on life than previous generations and are gearing up to change the spending habits of our current economy. This all might sound a bit intimidating at first but it’s great news for the multifamily industry. Millennials are drawn to renting for a variety of reasons and they cherish the ability to pick up and move whenever they like. Because of this, renting has never been more attractive. So how can apartment developers capitalize on these tech-savvy nomads? Here are the top three things Millennials look for in their future communities.

  • Technology – This should be obvious but not all communities understand it. It’s not about Internet access and gaming areas; it’s also about the little things. Great examples making all the difference are USB chargers built into wall outlets, keyless electronic access throughout the property and even a simple digital rent payment system. These all display your community’s commitment to keeping up with the times. Hey, it doesn’t hurt to have tech-savvy amenities, such as a Package Concierge. They order a lot of packages and they want to receive them on their schedule!
  • Attractive Apartment Layouts – For Millennials, less is more. They’re willing to downsize the bedroom for a larger living room where social interaction takes place. Michael R. Ytterberg, principal at BLT Architects, believes in this characteristic as he states: “Within the apartment itself, one of the most important features that Generation Y renters look for is an open floor concept with a large living space. As a result, smaller bedroom spaces aren’t a drawback if the living space can support their naturally social lifestyles.” This makes sense given Millennials thrive socially.
  • 21st Century Health and Wellness Centers – A barren room stocked with treadmills and rusty weight systems won’t cut it anymore. In its place, fitness centers in multifamily communities have been placing a heavy emphasis on yoga studios, pilates and “fitness on demand” digital classes broadcast through large TV’s. Millennials care deeply about wellness and are inarguably one of the healthiest generations ever.

These three characteristics will help your community be lively and vibrant. While Millennials enjoy having the ability to come and go as they please, statistics show that if they’re happy, they’re willing to rent longer, which is great news for the apartment industry. Ytterberg reiterates this point when he says “Many Millennials today are willing to spend more on their monthly rent to live in a prime location that offers them convenience, comfort and choice.” If apartment communities can provide what they’re looking for, it may turn a generation of wanderers into a bunch of homebodies. And what’s better than happy residents who want to stay a while!

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Package Concierge and PMEXPO 2016

PCblog2-2Putting your expertise on display is a great way to spread awareness. For us, we try to attend as many events as possible to not only spread the name of Package Concierge but to show the world what we have to offer. We’ve attended many events in the past, but we’re especially excited for our next event coming up. On April 6th, Package Concierge will be attending PMEXPO 2016 in Washington D.C.

Held at the Walter E. Washington Convention Center, the PMEXPO is the nation’s largest one-day property management event. Filled with exhibitors from across the multifamily spectrum, PMEXPO allows property management attendees to explore product demos and new technologies. We’re proud to be an exhibitor and a sponsor of the event, but we’re also excited to learn more about the latest and greatest in our industry. And with over 250 exhibitors, it’s safe to say we’ll be learning, meeting, and greeting with many people!

On top of catching up with the newest innovations, PMEXPO offers an extensive educational program featuring acclaimed speakers, discipline-specific tracks, and continuing education credits. Everything from successful social media practices to HVAC management is up for discussion, making the event educational for all areas of multifamily. Combined with the networking aspect of the event, PMEXPO is an incredible resource for the industry. While we’ll be out on the floor taking in the sights and sounds, we’ll be at our booth showing everyone what we bring to the table.

At booth 710, we’ll have our small model Package Concierge for demonstrations. John Doyle and Andrew Robertson will be more than happy to show you how our system works and why it’s the best package management solution available. If you haven’t seen a Package Concierge in action before, PMEXPO will be a great opportunity to see what one can do for you and your property. Make sure you stop by and say hello.

If you’re attending PMEXPO 2016, we look forward to meeting you and learning with you. Rarely our industry can find the time to get together under one roof. So when there’s a chance to do so, you can count Package Concierge in. Ready to go? See below for details and we’ll see you on April 6th!

PMEXPO 2016

Wednesday, April 6, 2016

9:00am – 4:00pm

Walter E. Washington Convention Center

801 Mount Vernon Place NW

Washington, DC 20001

Package Concierge: Booth 710

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