Client Spotlight: Central Park at Whisman Station

Whisman_SceneicOur latest client spotlight is host to some of the most scenic views of any property we’ve featured. Central Park at Whisman Station is located in Mountain View, California. The vistas of the Santa Cruz Mountains compliment this luxurious multifamily property and create a beautiful landscape of the surrounding area

Managed by Alliance Residential, Whisman Station is just one example of their dedication to multifamily living done right. They also are advocates for luxurious living with a reduced carbon footprint. Alliance’s “Focus Green” program seeks to reduce the consumption of energy and natural resources at each community, as well as educate and encourage residents to participate in eco-friendly lifestyles. As they celebrate their management leadership this week, Alliance Residential truly has the best interests of their residents in mind.

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After taking in all of the glorious scenery, you can explore even more of Mountain View on the bike path, or one of the numerous jogging/walking trails of the Whisman Station community. Other amenities include a fitness center, a relaxation spa, and a resort inspired swimming pool. And for members of the “green” team, there are new energy efficient appliance packages and electric vehicle charging stations.

Whisman_PoolIn an area where technology companies thrive and innovation is around every corner, Central Park at Whisman Station also provides its residents with a technologically advanced Package Concierge. The system is cozily tucked away in a convenient alcove, but don’t be fooled by its discreet location; this system has received more than 2,000 packages since it’s installation this past November!

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Package Concierge provides secure storage for items intended for Whisman Station’s residents. Brittany, a Sales Associate at the property, mentioned how the system has improved the lives of the residents. “The Package Concierge system works well, everyone likes it.” Brittany also said, “The notification that Package Concierge sends to residents when packages have been received are very convenient.” When we asked Brittany how often the Package Concierge system was utilized, her response was, “It is used quite often; we’re actually considering ordering another one!”

Not too long ago, Mountain View was just a stagecoach stop in the newly settled west. Now, it’s the home of “tech giants” like Google, Mozilla and Symantec. And for those that call Central Park at Whisman Station home, Package Concierge is the package management “giant” that they can depend on for convenience and security.

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HOW WILL THEY KNOW YOU’RE GREEN?

Everyday, people search the Internet for green apartments. Will your property be among the results? 

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Green features are becoming a big selling point to potential residents. Sixty-two percent of renters said living in a community with at least some green features is an important consideration factor in choosing an apartment, with nearly half saying its VERY important. 

So if your property has green features, why not highlight them? Some things that may seem standard, like having a recycling program or energy efficient appliances, might not be clear to all visitors to your website or property. 

One great way to make sure web visitors know you’re green is to have a separate “green page” on your site. Even if you have these features listed under amenities or community features, listing them again all in one place will help potential residents understand quickly and easily that you are eco-friendly. Even if you only have two or three initiatives going, showing you care by making those clear will put you above the competition in the prospects mind. 

Social media and resident newsletters are also a great way to keep current and prospective residents thinking green. Reminding people of recycling locations, alternative cleaning products, and offering green living tips will keep it fresh in their minds.

And don’t forget that options like online applications, leasing, or rent payment; or recycling and green initiatives within the leasing office count. 

Knowing your property is environmentally friendly is a wonderful feeling. Share that, and attract more residents by showing it off. 

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