Subcom in a Box
Mail carriers across the globe are feeling the strain of increased package deliveries. If you’ve been keeping up to date on our blog posts, we’ve discussed this online retail boom. There are the obvious contributors such as Amazon.com, Wal-Mart, Apple and Staples, but a new category is making waves. It’s not the newest concept, but since 2010, this category has made a huge impact in how people shop. That category is subscription box services or “subcom” for short.
Birchbox. Dollar Shave Club. Plated. These subcom services differ in their products but offer a central idea. They deliver goods to millions of Americans alone on a weekly, bi-weekly or monthly basis. A customer simply enters their payment information, and like clockwork, boxes appear at the door. They only stop if the customer cancels or changes the subscription. It allows a “set and forget” type of shopping. Instead of going to the local drug store for razors, why not just pay a flat fee to have them delivered to your door once a month? And the category isn’t only limited to toiletries and food; if you can dream it, there’s a service for it.
Subcom Offers Life in a Box
Ranging from $10 and up, the subcom model was born out of convenience. No longer does one have to spend hours grocery shopping; just sign up for Blue Apron and have 3 meals delivered to your door once a week. Hate shopping for new clothes? Try Trunk Club, where clothing is handpicked by stylists for your size and tastes. Like what’s inside? They just charge your card for what you keep after mailing back the rest. No stores. No lines. No hassle.
So what does this mean for multifamily? We think the subcom model will only gain in popularity, meaning more deliveries to communities. Properties are already seeing 15% to 50% increases in deliveries with no signs of slowing down. Not all subscription box services will last but the idea is here to stay. The Blue Aprons (valued at $500 million) and Birchboxes ($96 million in sales) of the world aren’t going anywhere. Convenience is king and it doesn’t get any easier. A Millennial alone already gets 22 to 24 packages per year and being the most tech-savvy group the world has ever seen, subcom will continue to grow. If you haven’t future proofed your property yet, now might be the best time to do so.
By Georgianna W. Oliver, Founder & CEO of Package Concierge
The Future Is Just Around The Corner.
To use a term I credit to Jennifer Coogan at Avalon Bay, “future proofing” your community is essential to assure you are not only meeting the resident demands of today but also preparing for future demands. Can you imagine your current holiday-season package rush becoming the year-round norm for your property?
Currently, one of our clients receives over 600 packages per day on one property. They currently have the package situation under control, but will it be enough in future years? Smaller properties with less than 250 units can probably handle the influx of packages more easily, as they currently average 40 package deliveries a day. But larger properties are more complicated and will require a more robust future proofing plan.
For the Package Concierge team, that means arming you with the innovations and technologies to manage the escalation of packages in the future. We accept the challenge of continually innovating our technology to address all of a community’s package-handling needs, now and in the future.
A Solution That Matters
Our high-quality lockers are designed to resist wear and tear. Our advancing technology handles all aspects of delivery and provides a secure method of communication between the locker system and residents. It also features the industry’s only mobile app.
We offer all the tools and reporting needed for the management of packages. Returns and shipping capabilities are coming soon as well. But, it is not enough. Today, we are addressing overflow options and developing a Package Concierge Smart RoomTM solution to meet the needs of tomorrow.
We understand package management solutions are more than locker systems or smart rooms. To that end, we are in constant communication with communities to improve our training for UPS, Fedex, and USPS carriers, discuss data management and advise about how to handle Uber and Lyft drivers showing up on-site to deliver more and more packages.
The solutions for handling packages will continue to evolve and so will the engineers at Package Concierge. We are working to stay ahead of the curve. You can count on that.
Recently, Package Concierge entered a thrilling chapter in our company’s story. We’re excited to let all of our friends and partners know that we’re now in 26 states across America! This is big news for us, especially since we’ve only been a company since December 2012. Even though our expansion across the country has been fast, we’d like to let everyone know that the credit goes to our amazing clients who believed in us early on such as Alliance Residential, The Bozzuto Group and The JBG Companies, and partners like Florence Manufacturing and The Container Store. When you think about it, our growth is great for everyone. Here are a few reasons why.
- Expanding Technology: As we receive feedback from system users, we alter and tailor the user experience to truly reflect their wants and needs. In previous blogs, we mentioned examples of this such as our mobile app, systems with dry cleaning pick up, and even resident shipping and returns from Package Concierge lockers. These ideas stemmed from our expansion and user feedback. As this grows, so will the possibilities.
- Secure and Safe Deliveries: Our expansion hasn’t been by accident; our clients and partners know that the name Package Concierge is synonymous with the words security and safety. This is a big driver in our growth and the more Package Concierge systems are out in the world; the more deliveries reach their final destinations instead of ending in the hands of unintended recipients.
- Organization and Value for All: A Package Concierge system doesn’t just provide a delivery point for packages; it stimulates growth in other areas as well. For example, our customers see an increase in resident satisfaction, the end of untidy/messy package rooms, organized storage of packages on-site, and most importantly the saving of staff time. Also, because of the quality of our system, it is considered a valuable property asset, not just an amenity that is in high demand. These attributes help keep both residents and leasing agents happy, which in turn can keep a community thriving and growing.
As you can see, growth can be a very good thing. We’re not about to lose sight of what’s important to us, which is all who have helped guide us into this position. We assure you, we’re going to maximize upon our growth to make Package Concierge the best it has ever been. And soon enough, we’ll be crossing our 27th state line.