Pokémon Go Can Help Multifamily
On July 6th, 2016, an event of monumental proportions happened: Pokémon Go was released. The game has already revolutionized mobile gaming and is uniting people across all generations. Niantic Inc. developed the game through a licensing deal with Nintendo, the majority stakeholder of the franchise. The deal has proven to be fruitful; Nintendo’s market value jumped an astounding $7.5 billion since release! The game is simple: “catch” Pokémon with your phone in different areas of cities and towns. The game is a based on “geolocation,” GPS locations and landmarks, so one has to walk around to progress through the game. There are “Pokestops” and “Gyms” where people can get rewards, play against other Pokémon and find new Pokémon. So why should you care? This can be a golden marketing opportunity for multifamily communities. You can actually drive potential residents to your property with the game!
Pokémon Go is a “free to play” style game. This means that one can play for free, but upgrades are purchasable through an online store. One of those items is a “Lure Module,” which draws Pokémon to a certain location for 30 minutes. They cost about 99 cents per lure. The lures need to be set within proximity of a Pokestop (currently). Your community may already be a Pokestop or Gym; you just need to check in the game. Super geeky, right? Well, businesses have caught on and are driving traffic to them because people playing see where lures are and stop to get the free items. So how can a multifamily community benefit?
Marketing With Pokémon Go
If you could set lures or Pokestops at and around your property, you have a lead generation tool at your fingertips. In an interview with the Financial Times, Niantic C.E.O. John Hanke said that “sponsored locations” are coming to Pokémon Go. When this becomes available, why not set Pokestops around key amenities on-site? The pool, the gym, the locker system, the clubhouse, etc.; the list goes on and on! While people of all ages are playing the game, Millennials are playing the game the most (it’s a nostalgia thing). You can put the word out on social media about having a “Pokémon Tour” around the property. When the event starts, have players provide their contact information and walk them around the property to the different stops. They get Pokémon while you’re showing off key amenities and layouts to potential residents! It’s a win/win for everyone!
What about a “Pokémon Go Mixer” for current residents? Provide food and drinks while setting up Pokestops around the property. Have residents team up in groups and send them around the property to collect their goods. This will encourage meeting new neighbors and friends. Right now, you can lead residents around the area and collect Pokémon and items. Pair this with your other marketing initiatives (are you live streaming yet?) and you’ll have current and future residents hooked.
Get Ahead of the Game
In conclusion, this is a huge opportunity to show off your community and gain some new faces. Pokémon Go is still very new and Niantic is working out the bugs and creating more features. The ideas above are just a few examples of how your multifamily community can capitalize on the excitement as new content and features are released. So go out there and “Catch ‘Em All”… residents that is!
To play and learn more, download Pokémon Go from the iTunes App Store or Google Play Store.
Subcom in a Box
Mail carriers across the globe are feeling the strain of increased package deliveries. If you’ve been keeping up to date on our blog posts, we’ve discussed this online retail boom. There are the obvious contributors such as Amazon.com, Wal-Mart, Apple and Staples, but a new category is making waves. It’s not the newest concept, but since 2010, this category has made a huge impact in how people shop. That category is subscription box services or “subcom” for short.
Birchbox. Dollar Shave Club. Plated. These subcom services differ in their products but offer a central idea. They deliver goods to millions of Americans alone on a weekly, bi-weekly or monthly basis. A customer simply enters their payment information, and like clockwork, boxes appear at the door. They only stop if the customer cancels or changes the subscription. It allows a “set and forget” type of shopping. Instead of going to the local drug store for razors, why not just pay a flat fee to have them delivered to your door once a month? And the category isn’t only limited to toiletries and food; if you can dream it, there’s a service for it.
Subcom Offers Life in a Box
Ranging from $10 and up, the subcom model was born out of convenience. No longer does one have to spend hours grocery shopping; just sign up for Blue Apron and have 3 meals delivered to your door once a week. Hate shopping for new clothes? Try Trunk Club, where clothing is handpicked by stylists for your size and tastes. Like what’s inside? They just charge your card for what you keep after mailing back the rest. No stores. No lines. No hassle.
So what does this mean for multifamily? We think the subcom model will only gain in popularity, meaning more deliveries to communities. Properties are already seeing 15% to 50% increases in deliveries with no signs of slowing down. Not all subscription box services will last but the idea is here to stay. The Blue Aprons (valued at $500 million) and Birchboxes ($96 million in sales) of the world aren’t going anywhere. Convenience is king and it doesn’t get any easier. A Millennial alone already gets 22 to 24 packages per year and being the most tech-savvy group the world has ever seen, subcom will continue to grow. If you haven’t future proofed your property yet, now might be the best time to do so.
By Georgianna W. Oliver, Founder & CEO of Package Concierge
The Future Is Just Around The Corner.
To use a term I credit to Jennifer Coogan at Avalon Bay, “future proofing” your community is essential to assure you are not only meeting the resident demands of today but also preparing for future demands. Can you imagine your current holiday-season package rush becoming the year-round norm for your property?
Currently, one of our clients receives over 600 packages per day on one property. They currently have the package situation under control, but will it be enough in future years? Smaller properties with less than 250 units can probably handle the influx of packages more easily, as they currently average 40 package deliveries a day. But larger properties are more complicated and will require a more robust future proofing plan.
For the Package Concierge team, that means arming you with the innovations and technologies to manage the escalation of packages in the future. We accept the challenge of continually innovating our technology to address all of a community’s package-handling needs, now and in the future.
A Solution That Matters
Our high-quality lockers are designed to resist wear and tear. Our advancing technology handles all aspects of delivery and provides a secure method of communication between the locker system and residents. It also features the industry’s only mobile app.
We offer all the tools and reporting needed for the management of packages. Returns and shipping capabilities are coming soon as well. But, it is not enough. Today, we are addressing overflow options and developing a Package Concierge Smart RoomTM solution to meet the needs of tomorrow.
We understand package management solutions are more than locker systems or smart rooms. To that end, we are in constant communication with communities to improve our training for UPS, Fedex, and USPS carriers, discuss data management and advise about how to handle Uber and Lyft drivers showing up on-site to deliver more and more packages.
The solutions for handling packages will continue to evolve and so will the engineers at Package Concierge. We are working to stay ahead of the curve. You can count on that.
MTEC: Shape Your Future
Not all conferences are created equal. They come in many different shapes and sizes while staying true to a central idea. Package Concierge tries to attend as many as possible and we’re excited for our next one: The Multifamily Technology and Entrepreneurship Conference (MTEC for short). This exciting event has a lot to offer to those working on a new product or company idea in multifamily.
Held at the InterContinental San Francisco, MTEC is not a technology show despite the name. The conference’s main focus is education and networking for the industry’s entrepreneurs. If you’re a startup in multifamily, this conference is where you need to be. This isn’t just a social hangout; attendees are CEOs and private equity investors alike. On the conference’s website, MTEC states, “Conference speakers and advisors include some of the most successful multifamily entrepreneurs of the last decade.” Anyone has a great chance at making the right connections through MTEC.
The broad range of the conference is also another reason why MTEC is so exciting. From lead generation to energy management solutions, you’re going to learn something new. Panel discussions will be running throughout both days and led by the best of our industry. Our founder and CEO, Georgianna Oliver, will be participating in a panel about the Internet of Things (IoT) and multifamily. New business opportunities are popping up for the industry since connectivity is everything. Others joining the discussion are Felicite Moorman, CEO of StratIS; David Taylor, Senior Vice President and Chief of Operations of WaterSignal; and Ron Reed, SVP, Utility Management of RealPage, Inc. serves as moderator.
MTEC 2016 promises to deliver a networking and educational event to remember. Full of insights and opportunities, everyone in attendance will take away something. Whether it’s a few connections or new ideas, it’s a win either way. Interested in attending? See below for details and we hope to see you in San Francisco.
June 14 & 15
12:00pm – 12:00pm
InterContinental San Francisco
888 Howard Street
San Francisco, CA 94103