The most anticipated solar eclipse on record. The emergence of bitcoin and continued technology advancement. One of the most devastating hurricane seasons on record. The #MeToo movement. Selena Gomez retained her status as most-followed celebrity on Instagram with more than 130 million and #love was the most used hashtag. Massachusetts earned designation as the healthiest state (shout out to our home state!) followed by the Aloha state Hawaii. Meanwhile, Florida and Utah, experienced the largest improvements. 2017 has certainly been filled with memorable moments.
The multifamily industry produced its share of news as well, as hints of a slowdown were premature and the latest tax bill might prove to have numerous wins for the industry. With that in mind, here are some of the industry’s most noteworthy and memorable moments from the year:
Package Concierge® sold to Gibraltar
An exclusive multifamily partnership was forged when Gibraltar Industries acquired Package Concierge® in February. As the apartment industry’s leading supplier and innovator of electronic package management solutions, and Gibraltar, a leading manufacturer of commercial building products, come together multifamily properties gain access to the most innovative package management solutions. We are excited about what 2018 holds for us and the Gibraltar team!
Apartment List getting aggressive with ads
Apartment List got hard-hitting with its social media marketing strategy by partnering with Facebook and Realtor.com. Now the ILS will display ads more prominently on platforms visited by millions on a daily basis. The move represents the massive shift in the way renters are searching for and finding their apartments online.
NMHC/Kingsley survey recognizes package boom
The emergence of ecommerce is a new-school concept that the largest resident survey didn’t even include package questions on its previous edition. In August, the NMHC/Kingsley Renter Preferences Report unveiled 57 percent of respondents were very interested or highly interested in package lockers. And 47 percent of those individuals indicated that they receive at least three packages a month.
New tech companies make waves
Technology has been shaping many different industries. But the ways it’s playing into the multifamily industry is groundbreaking as it has notoriously behind the tech curve. SOCi, STRATIS and ApartmentJet are the three biggest shake-ups. SOCi is changing the social media and marketing management game. STRATIS is innovating through its mobile access for residents and property managers to adjust energy and automation control for their units. ApartmentJet is the only existing short-term rental platform to assist multifamily operators to generate revenue through vacant units.
We’ve been hearing about the infamous bitcoin everywhere. So it isn’t surprising the emergence of the digital cryptocurrency has been seeping into multifamily as well. Bitcoin can be used to purchase real estate in the U.S. and other countries.
These are just a few of the defining moments of the past 12 months and some of the apartment industry’s. As we move into 2018, these trends can suggest that even more tech and digital marketing changes are on the horizon.