Looking Back on Memorable Moments of 2017

The most anticipated solar eclipse on record. The emergence of bitcoin and continued technology advancement. One of the most devastating hurricane seasons on record. The #MeToo movement. Selena Gomez retained her status as most-followed celebrity on Instagram with more than 130 million and #love was the most used hashtag. Massachusetts earned designation as the healthiest state (shout out to our home state!) followed by the Aloha state Hawaii. Meanwhile, Florida and Utah, experienced the largest improvements. 2017 has certainly been filled with memorable moments.

The multifamily industry produced its share of news as well, as hints of a slowdown were premature and the latest tax bill might prove to have numerous wins for the industry. With that in mind, here are some of the industry’s most noteworthy and memorable moments from the year:

  • Package Concierge® sold to Gibraltar

    An exclusive multifamily partnership was forged when Gibraltar Industries acquired Package Concierge® in February. As the apartment industry’s leading supplier and innovator of electronic package management solutions, and Gibraltar, a leading manufacturer of commercial building products, come together multifamily properties gain access to the most innovative package management solutions. We are excited about what 2018 holds for us and the Gibraltar team!

  • Apartment List getting aggressive with ads

    Apartment List got hard-hitting with its social media marketing strategy by partnering with Facebook and Realtor.com. Now the ILS will display ads more prominently on platforms visited by millions on a daily basis. The move represents the massive shift in the way renters are searching for and finding their apartments online.

  • NMHC/Kingsley survey recognizes package boom

    The emergence of ecommerce is a new-school concept that the largest resident survey didn’t even include package questions on its previous edition. In August, the NMHC/Kingsley Renter Preferences Report unveiled 57 percent of respondents were very interested or highly interested in package lockers. And 47 percent of those individuals indicated that they receive at least three packages a month.

  • New tech companies make waves

    Technology has been shaping many different industries. But the ways it’s playing into the multifamily industry is groundbreaking as it has notoriously behind the tech curve. SOCi, STRATIS and ApartmentJet are the three biggest shake-ups. SOCi is changing the social media and marketing management game. STRATIS is innovating through its mobile access for residents and property managers to adjust energy and automation control for their units. ApartmentJet is the only existing short-term rental platform to assist multifamily operators to generate revenue through vacant units.

  • Bitcoin emerges

    We’ve been hearing about the infamous bitcoin everywhere. So it isn’t surprising the emergence of the digital cryptocurrency has been seeping into multifamily as well. Bitcoin can be used to purchase real estate in the U.S. and other countries.

These are just a few of the defining moments of the past 12 months and some of the apartment industry’s. As we move into 2018, these trends can suggest that even more tech and digital marketing changes are on the horizon.

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#HoustonStrong

We have all been watching the news, concerned about those who live and work in Houston. It is truly heartbreaking to see the devastation they are going through right now. We can only hope the worst is behind them.

Now is the time for us to come together to help those so profoundly impacted by the floods. We need to let them know we are there are them – today, tomorrow and in the weeks and months to come.

Here are some links for organizations currently accepting monetary donations as shared by Huffington Post:

  1. American Red Cross
  2. The Salvation Army
  3. GoFundMe Hurricane Harvey
  4. ASPCA

For in-kind donations, including blood, please check into these organizations:

  1. South Texas Blood
  2. Texas Diaper Bank – currently accepting donations but may take in-kind as well
  3. Feeding Texas

And finally, as an industry, there are ways we can step in to help the residents of Houston – both apartment renters and single-family owners.

  1. Consider offering model and vacant units as temporary housing. Airbnb is waiving its fees right now, this might be an option as well.
  2. Host meals for those who are displaced or for First Responders and volunteers in the field, or even better for all.
  3. Take moment to promote donation channels on your social media channels. Feel free to use this blog post to share some links.
  4. Engage your residents and collect in-kind donations of clothing, toiletries, household items, etc.
  5. If your property is pet friendly, consider becoming a foster to displaced pets. Or wave pet fees for any current residents who want to become a foster. Check out The Animal Defense League of Texas or San Antonio Pets Alive to sign up.

Although the devastation is happening right now, Houston is forever changed and will need assistance for weeks, months and potentially even years to come. I know what the multifamily industry is capable of and I urge you to consider holding donation drives throughout the year to help those in Houston – don’t let this be a one-time donation.

We can all help to build up this community to be #HoustonStrong once again!

~ Much love from the Package Concierge Team

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