Is Your Leasing Team Too Busy?

Your leasing team is an integral part of your company. They’re the public face of the property. They are the key liaison between the management team, the current resident and the prospective resident. Managing incoming packages used to be a minor part of leasing offices duties. But today, maneuvering the influx of package deliveries eats up significant time in the day of a leasing associate.

Some leasing offices are quite literally drowning in resident packages as ecommerce continues its skyward surge. Our data shows that an average 250-unit apartment community receives over 50 packages a day. This number increases three-fold during the holiday season with some communities seeing close to 150 packages come through the doors.

Deliveries can be so time demanding that onsite leasing teams have no choice but to neglect tasks that are more integral to community success. Often companies are limited on the number of staff per property. And adding more personnel is an additional expense.  Sure, leasing teams have time to handle packages, but wouldn’t you rather have your leasing teams performing more valuable tasks?

Giving tours to prospective residents

The community tours are critical to closing with your prospects. Highlighting the key features and amenities that set you apart from your competition is vital to any property tour. Apartment shoppers want to be able to get a good feel of their community, see their next home, and they want to love it. If your leasing associates are tied up with organizing packages in the office, the prospect will move on to the next property that has the time to give them tour of their property.

 

Addressing resident concerns

One of the most crucial duties of the onsite job is making sure residents are happy and satisfied with their living experience. Addressing resident concerns and servicing the community is of upmost importance and can make or break the community’s reputation – especially online. A majority of happy residents will renew their leases which help retain the high occupancy rate.

Freedom from package duties means spending more time engaging with residents to make sure everything is operating smoothly for them. It’s also a great opportunity to discover upgrades and improvements that can be made to community operations and amenities.

Respond to online reviews

Online reputation management is a necessity of today’s apartment industry. So, having a good ORA rating is a must have. Many prospective renters review the ratings and reviews of every item they purchase, including renting their next apartment and positive ratings and reviews of current residents are key to gaining the new residents. Leasing associates and community managers should be responding to online reviews and maintaining digital content.

Following up on prospect leads

A lot of money is spent on the marketing to attract the new leads for your property. So, how are you going to gain new prospects if you don’t follow up on all your qualified leads? Answer: you’re probably not. Chasing down leads and following up with potential customers are high priorities in the multifamily industry. It’s key to a solid NOI.

These are just a few things the leasing team should be doing instead of grinding away organizing packages. These items make all the difference. And the time adds up quickly when it comes to gaining and attracting and retaining residents.

Share this postShare on Facebook7Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Apartment Communities and the Increasing Carrier Companies

As ecommerce continues to grow at an astounding rate, the package delivery process has no choice but to expand.

Not long ago, FedEx and UPS were responsible for most forms of package delivery. Today, there are even more carriers in the delivery race with the innovation of services like UberRush and Roadie. Combine these new delivery services with the increasing number of national retailers – like Costco and Kroger and the recent announcement from the USPS about Sunday deliveries, it might grow increasingly more difficult to determine just who your carrier is.

This trend, naturally, is to offer increased convenience for consumers. But as apartment operators and community managers, are you ready for it?

Apartment communities are constantly devising and revising driver training as package delivery continues to mutate into a much larger entity. Training was a relatively simple task when there were only a few carriers to educate. Now it’s becoming more challenging with the possibility of several different drivers arriving on a daily basis.

The more prepared you are – whether its having a capable package management solution in place or have an all-encompassing training process that can easily be relayed to the endless stream of new drivers – the less likely it is that package management will disrupt your day. Here’s a look at some of the new carriers that will be delivering packages to your communities soon, or more likely, already are:

UberRush

Just like the popular ride-share service drivers are at the ready and those closest to the shipment can retrieve it and shuttle it to its destination. The service also partners and integrates with businesses such as Shopify, Clover, Bigcommerce and 1-800 Flowers to help build deliveries into day-to-day operations.

Roadie

These carriers are similar to Uber, Lyft and Amazon Flex drivers. Like the ride shares, these drivers set their own schedule and work at their convenience. That means apartment communities might see a different driver every time a shipment is delivered. Guiding them to your package locker system and showing them how to operate it can become a repetitive task, which is why it’s best to have a streamlined process in place.

DHL Parcel & eCommerce

For international shipments, a DHL driver might arrive at your community. The service supports work-from-home retailers by offering international and domestic ecommerce services. While the company sometimes seeks out reliable transit to deliver shipment, it offers last-mile delivery in some markets.

The overriding theme is that packages are coming from all angles, and like the ecommerce boom itself, the trend shows no signs of dissipating. Are you ready? If you have a solid solution in place and have educated yourself on the vast amounts of carriers, you’re one step ahead of the game.

Share this postShare on Facebook7Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Package Concierge® Unveils Package Concierge Room

We are proud to be the multifamily industry’s preeminent supplier and innovator of digital locker solutions.  It is important for us to always innovate ways to exceed package management needs for both apartment renters and apartment operators.

Today, we’re thrilled to announce the release of a new product designed to further expand the accessibility of package management capabilities industry-wide: Package Concierge Room.

As the latest extension in the Package Concierge locker collection, the Package Room completely eliminates the management burden of handling inbound and outbound packages by providing a designated, secure space for oversized packages that are too large to fit into the lockers. The Package Room can either be utilized as a standalone solution or paired with the Premier or Express Locker series. The overflow space additionally offers the capability to use the room specifically for carrier pick-up of resident shipping and outbound return packages.

“Package delivery continues to be on the rise and this trend isn’t going to let up anytime soon. It’s evident a solution is needed now more than ever to provide both apartment management and residents alike the most robust and convenient package management solutions,” said Georgianna W. Oliver, general manager and founder of Package Concierge. “With the Package Concierge Room, owner/operators are relieved of the burden of package management duties while residents can access their packages whenever is convenient for them. It’s win-win for the industry. Leasing teams will take back their time to focus on customer service instead of package management, and residents have ultimate freedom with shipping and receiving deliveries.”

Package Concierge Package Room Kiosk

A sleek surface-mounted kiosk that includes a 7-inch touch screen, barcode reader, still camera and effortless technology is used to control the Package Room. Automation with property management software creates efficiency for onsite staff and package carriers, allowing for easy drop-off or retrieval abilities. Residents have 24-hour access to retrieve and return packages with the ease of mobile app technology.

A recent survey conducted by the National Multifamily Housing Council on renter preferences indicated that package management is top of mind, with 57 percent of residents saying they are highly interested or interested in package lockers. Almost half of the survey respondents said they receive at least three packages per month.

“The Package Concierge Room answers the package management needs of today while ensuring communities are prepared to manage the package needs of tomorrow,” said Oliver. “Consumer buying trends are changing, and more retailers are offering free or low-cost shipping on large items. Just imagine, an apartment resident can order a new TV on Cyber Monday, have it shipped in two days, and have it securely delivered to the Package Room. It is the ultimate convenience amenity.”

The new Package Room includes:

  • USA-made product
  • Mobile app convenience
  • Sleek-technology kiosk and user-friendly management dashboard
  • Maintenance and test-locker functions
  • Alternative space for carrier pick-up of outbound and return packages
  • Capability of refrigerated appliances for cold-storage deliveries

To learn about Package Concierge’s package management solutions, please visit www.packageconcierge.com.

Share this postShare on Facebook21Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Work-at-Home Businesses Require Package Efficiency

The rise of the Internet has impacted the globe in many ways. One of the biggest changes from the digital age is the fact people don’t have to leave their homes anymore… for anything, really. People can have a work-at-home business.  They can shop from home. They can get groceries delivered straight to their front door. It’s easier than ever before to place orders online with the click of a button.

But it doesn’t stop there.

An increasing number of millennial and Gen-Xers are operating businesses out of their homes; representing companies such as LuLaRoe, Matilda Jane, Thirty-One and Etsy.

Many are enamored by the ease of running a home-based business. However, apartment renters, who make up a large portion of the millennial/Gen X demographic, can find it to be quite challenging because of the abundance incoming and outgoing shipments. These businesses require frequent, if not constant, deliveries that are shipped and received at home. Lost or delayed shipments can result in an immediate negative impact to their business success.

Apartment communities can assist here. Any community equipped with a 24-hour package locker system and a package room for larger shipments can dramatically help residents successfully run their home businesses. Depending on the industry supply contents can vary. However, in nearly every case, timely shipments are the lifeblood of the business.

Here is a look at some of the most common products shipped to these types of home-based, digitally run businesses:

  • Clothing
  • Home Decor
  • Skin Care/Cosmetics
  • Craft, Textiles & Other Homemade Goods

As work-at-home business continues to expand, so will their presence at apartment communities. Shipments will be amplified for these residents, and having an effective package management system in place can be the difference between losing and retaining them. With the sizable increase of work-at-home businesses, having a package solution onsite can serve as a marketing tool on its own. Prospects are already excited when they see package locker systems at a community they are touring. Having this amenity could be an even bigger draw to someone who is interested in or has already established an at home-based business.

Share this postShare on Facebook6Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Technology Implementations Today, Avoid Budget Busters in 2018

Overwhelmed leasing team members were creatively dealing with package management by stacking packages to clear out enough space to get to their desks and start the day.

Sound familiar?

It’s a plight many in the multifamily industry have become privy to. There has been a spike in online ordering but a lack of space to store the overabundance of packages. Currently, Americans spend more than $300 billion annually on online retailers. Community managers, leasing agents and team members burn several hours a week organizing these packages. That organization is just so they’ll have some idea where to look when residents come to pick them up.

To end the madness, communities are adopting package management technologies as a brisk, effective solution. However, communities shouldn’t wait until panic-mode sets in to make the call. Rather than grasping at contingency funds, planning ahead by adding a line item into the 2018 budget to implement a technology that best suits community needs will be a true life saver.

There are five options available to create more efficient package management. When evaluating which is the most appropriate solution for your community, keep in mind factors like your community size, accessibility, possible locations and even your renter demographic.

  1. Package Logging Software: Through this service, residents receive text and email reminders that a package has arrived. This eliminates the steps in which residents call to check if a package has arrived, or a community team member calls the resident to notify them that it’s in. This is a solid option for smaller and midsize communities. It is cost-effective and allows for near-immediate implementation. However, some of the existing hurdles will remain. This solution still requires some staff involvement and doesn’t allow for round-the-clock package retrieval.
  2. Software-Driven Package Rooms: This service remains cost-effective, further reduces staff involvement and allows residents round-the-clock access to retrieve their packages. Residents receive a text and email with a one-time code and their signature is required for entry into the package room. However, privacy and security isn’t as thorough with the packages on shelves rather than in lockers.
  3. Smart Package Room Systems: This is a more technologically savvy version of the software-driven package room and features similar benefits.  Camera footage of those retrieving packages is available to assist with accountability. Licensing fees might also be a little higher. While it offers a high level of security, it still isn’t quite as secure as a package locker system.  Technology innovations are moving towards greater security.
  4. Digital Package Locker Systems: The most convenient solution. It has the highest level of security, greatest privacy and the least amount of staff involvement. It also serves as a 24/7 amenity. This solution is also a future-proof solution, with the capability to incorporate any technological updates into the existing framework. While this solution has the highest upfront capital expenditure, the ROI in staff time saved and resident satisfaction can cover the cost within the first year.
  5. The Full Package Package Management Solution: eCommerce trends are shifting. Residents are ordering more, bigger items and looking to ship items to their friends or family and want an easy way to return items. A key solution is combining the convenience and security of locker systems with the flexibility and size of smart rooms. With lockers installations that can be customized to fit any aesthetic or configured in a variety of ways, this comprehensive solution is primed to meet any future package management needs a community may have. Consider a new comprehensive package center for your residents with secure, easy-to-use lockers next to a smart room with a commercial grade freezer for all possible shipments that need refrigeration, custom shelving units to fit packages of any size or even tables equipped with packaging materials for every carrier. With this solution, the options are truly limitless.

Online package ordering is increasing nearly 10% each year and the trend, if anything, is increasing. If your community team can handle the influx, that’s fantastic. If not, we recommend budgeting now and planning ahead for one of the above solutions.

Share this postShare on Facebook6Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Skip the Stores: Browse the Web This Year for Back-to-School Necessities

A new school year is upon us. Time to gear up – mentally and physically.

Traditional back-to-school shopping in stores can be overwhelming. Aisles and checkout lanes get congested, hot supplies can sell out quickly.  Sometimes you run around all over town looking for that one thing that doesn’t even seem to exist – like that elusive yellow pocket folder.

Purchasing school, even college, necessities online can be a huge time-saver. It can also be extremely beneficial for sparing sanity and conserving the bank account. Here are some of the top websites for all your back-to-school necessities from clothing to classroom supplies:

Target + Walmart

Target offers a larger variety of brands and price ranges in-store, but nothing really beats the Target.com feature “School List Assist.” It allows users to order a student’s entire school list with one click. Find all your supplies behind a desktop or click of a mobile device, and you’re all. Shoppers can either have the haul delivered or pick it up at a store. Like Target, Walmart.com also allows users to purchase entire school supply lists with one click.

Amazon

The retail giant is an obvious go-to online shopping choice, especially when it comes down to big savings on textbook expenses. Amazon really does have it all in addition to reliable, fast delivery options. Students can also gain significant savings with a six-month free trial of Amazon Prime Student, and 50 percent off a Prime membership upon upgrade.

Staples + Office Depot

Staples has every type of in-classroom gear any student at any level could ever need, sometimes accompanied by great sales. Office Depot offers free delivery on qualifying orders of $9.99 or more if you’re in one of its local delivery areas. Oh, and your online order will be ready in an hour.

Pinterest

This isn’t really a typical place to shop for school necessities. It does offer great ideas for all types of school supplies, it also has so many different, unique products for purchase. You can search under

“buyable pins” for anything from clothing to pencils or even dorm room decor. Simply browsing Pinterest can also give people plenty of great ideas for repurposing old items or finding cheap, easy DIY projects.

DormCo

Here’s a website where you can purchase bulk packages of dorm essentials at massive bundled savings. Everything you need for college, from bed sheets and cooking gear, to desk supplies and backpacks, is on dormco.com. And shipping is always $2.95 on your entire order, whether you order one time or 100.

Dollar Tree

If you’re just going for mega-savings, this is your best option, hands down. This is a great place to help stock up your teacher’s supplies too. Think pens, notepads, stickers, sticky notes, antibacterial wipes, tissues and even zip-lock bags. It is a one-stop shop to help provide some much needed supplies for those teachers who work so hard for our kids.

Back-to-school in Multifamily

Keeping in mind that 37 percent of American households rent rather than own – and 61 percent of these renters live in apartments – having a reliable way to retrieve packages is a must for a significant segment of back-to-school shoppers.

This is where apartment operators should take heed. Roughly 25 percent of your residents are currently in some state of back-to-school mode, and they crave a safe, secure and convenient place to get their items. This is another hidden season in which a package locker system – or package room for larger purchases such as bedding and desks – can make a world of difference for your residents and keep your leasing offices from pulling up with back-to-school supplies.

Whether consumers are picking up school gear at the store or getting it delivered, online shopping has undoubtedly transformed the art of back-to-school shopping.  Apartment communities that provide a reliable place to receive the influx of new goodies are ahead of the game.

Share this postShare on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

5 Million Mark: A Measure of Skyrocketing Ecommerce Industry

In some ways, 5 million represents the perfect storm.

While package delivery continues to increase exponentially in the ecommerce market, Package Concierge® has tirelessly aimed to keep a steady pace by installing innovative package lockers in as many locales as possible.

In Spring 2016, we surpassed the 2-million mark in package transactions. At the time, it signified a hefty achievement. But as consumers continue to gravitate to online shopping and nationwide demand for package solutions rises accordingly, we’ve experienced more than a 200-percent spike in package lockers installations.

With that, the number of package transactions has quickly ascended to 5 million.

5 million

To be clear, the 5 million figure isn’t something we’re thumping our chest about. In our eyes, the number more represents the thriving ecommerce industry and the suddenness of it. This hasn’t been a gradual rise – it has been meteoric. There is a reason why businesses are closing brick-and-mortar stores but continue to thrive overall. It’s because their merchandise is being ordered through a few clicks online, and consumers are utilizing package delivery at ultra-historic rates.

Ecommerce Increase Means More Deliveries

Internet sales accounted for a mere 3 percent of consumer expenditure as a whole in 2006. That number rose to 15.5 in 2016 according to Business 2 Community, and the U.S. is at the forefront of this global movement. Ecommerce is a $220 billion market in the U.S. and has grown at annual rate of 17 percent over the past decade.  This figure is likely to increase even more with Walmart’s recent announcement that is it offering free two-day shipping.

The trend within the trend is that consumers are not only shopping online, but increasingly doing so through mobile devices. Experts predict that mobile transactions (those conducted through smartphones and tablets) will account for 26 percent of retail ecommerce sales in the U.S. by the end of 2017.  This figure is likely to increase even more with Walmart’s recent announcement that it is offering free two-day shipping.

What to expect?

Packages are being delivered at such a fervent pace that Amazon is unveiling its own delivery service. The Wall Street Journal reported in July that ecommerce growth played a key role in 3.2-percent profit growth for the United Parcel Service. Naturally, Amazon’s decision to utilize its own deliverers could put a dent in overall numbers for UPS, FedEx and USPS. But no matter the method in which they are shipped, the packages will continue to arrive.

Looking to the Future

Along with the demand, residents are expecting to receive their packages in a convenient, hassle-free manner. That’s why we believe it is important to parallel the growth of ecommerce with solutions that fit.

Perhaps in six months or a year, we’ll view our 5 million package transaction as obsolete, as antiquated as the dial-up modem. But for now, the figure holds some clout when looking at ecommerce as a whole.

5 million.

Share this postShare on Facebook75Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

15 Apartment Living Essentials

Apartment Living Essentials

Apartment Living Essentials

While it’s still scorching outside, summer is giving way to fall and for many, it’s moving time! From normal moves into new communities to students gearing up for the upcoming semester, prepare to see moving trucks soon. Moving can be a difficult, timely and stressful event even for the most experienced. Without fail, you’ll reach a point where you’re asking yourself “Where did I put ______?” or “Do I have _____?” You may not even realize you need something after throwing it away during the process. So, we made a list of the top 15 apartment living essentials, along with a brief explanation just in case you don’t see the whole picture. You may not even be moving, but this list serves all apartment residents.

  • Trash bags – Definitely number one on our apartment living essentials list. Ever run out of these and had to make a late night run to combat overflowing garbage? It’s not fun, so always have a surplus!
  • Proper Bedding – We’re going to assume you already have a bed here, but good bedding goes a long way. Nice sheets, a comforter, pillows, etc. We also recommend having two different sets; one on the bed and the other cleaned and stored away. You never know when a loved one may need to spend a night.
  • Towels – There’s no such thing as too many towels. If it requires absorption, towels can save the day.
  • Basic Utensils – We’re not living in the Stone Age so cutlery and kitchen utensils are a must. Even if you don’t cook, don’t assume the delivery guy has a plethora of sporks to hand out!
  • Emergency Supplies – Keep a first aid kit, flashlights, batteries and candles in your apartment for an unlikely emergency. You’ll find comfort in knowing you’re prepared during a power outage or dinner prep gone bad.
  • Furniture – Another obvious one but a nice couch, table, chairs and coffee table can transform an apartment. Also, who wants to spend time in an apartment with just a bed? You might creep your friends out too. Clean and functional furniture doesn’t have to be expensive. Crates do NOT count as chairs!
  • Good Blinds or Drapes – Not all, but some apartments don’t have either of these when moving in. Even if you do have blinds or drapes, a good set can be serious savings on electricity. Look at what makes sense but the darker they can make your apartment, the more money you save on utilities.
  • Lamps – Sometimes overhead lighting in an apartment is lackluster or even nonexistent! Cheap floor lamps will do the trick to keep you out of the dark.
  • Electrical Accessories – It’s better have too much than not enough when it comes to these items. We’re talking about power strips, extension cords or device chargers etc. You’ll kick yourself if you’re one inch from the wall outlet or if a power surge ruins your coffee machine.
  • Toilet Paper – We aren’t going into detail on this one. Buy in bulk!
  • Artwork – Like furniture, nice artwork can brighten up a room and help set a tone. It doesn’t have to be costly either; some framed posters of famous art can do the trick. If you’re feeling more adventurous, go to flea markets and garage sales for cheap and one of a kind piece.
  • Toolset – Even if it’s a cheap one, you’ll end up using it. How else are you going to hang your art around so your apartment doesn’t look like a hospital room? Make sure it has the most basic essentials: Flat head and Phillips head screwdrivers, hammer and pliers can work wonders.
  • Cleaning SuppliesKeep your apartment clean! Simple cleaning kits are available at most drugstores and supermarkets. A simple sponge and soap can make a huge difference.
  • Spare Set of Keys – This is the last one on our list but it’s essential. Make a spare set of your keys and give them to a loved one in case of emergency or you lock yourself out. Alternatively, hide them under a doormat or somewhere outside your door. Paying for a locksmith comes out of YOUR pocket and it’s an expensive mistake to make!

Your Apartment = Your Home

These 15 apartment living essentials will make your apartment a happy home. They seem like common sense but some can go unnoticed. It’s better to have them on hand instead of going out to get them one-by-one. You can even order these items straight from Amazon.com if you have time to spare. You may have some of these already, but take some time on your next shopping trip to round off the list. Doing so will keep your apartment and life in good shape!

Share this postShare on Facebook81Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Budget for Amenities!

budget

A Budget Including Amenities Can Help You See and Save Green!

It’s that time of the year again: the preparation of next year’s budget for your community. Your budget is likely to cover a lot of different areas; from marketing and sales to staffing and screening. While these are necessary for the property to keep functioning, make sure to make room for amenities. Amenities can increase occupancy and drive increased revenues. It can also be used in your marketing efforts to generate leads. When budgeting for amenities, there are a few things you need to consider. If you follow these three steps, you’ll be good as gold!

Survey

The best amenity is a wanted amenity. A good way to gauge interest in a potential amenity before purchasing is to survey your community. What do they want? What amenity adds convenience for them? What’s going to make them want to renew their lease? You may think your community desperately needs a guinea pig playroom, but you better check first. An amenity collecting dust is a waste of money and isn’t generating ANY revenue.

ROI

Stemming off of the first point, when you figure out what amenity or amenities your community wants, it’s important to consider the ROI. You don’t want to commit to an amenity with a short lifecycle. You’re looking for an investment with long-term results. This can be challenging, especially when trends can come and go. Doing your due diligence through research will be vital to making sure your addition isn’t a dud. Find industry resources that can provide the data you’re looking for. Numbers don’t lie and they can be a great guide for keeping up with trends in multifamily!

Scout

Ok. You’ve listened to the community and you’re devastated about their lack of concern for the guinea pig playroom. You’ve also taken their suggestions and done some research on your own. Still hesitant about pulling the trigger on a certain amenity? Find a community that has what you’re looking for and go see it! For example, if you’ve been researching package lockers, find a community with a system. When you get there, ask to see the system, but also ask their opinion. Have the lockers made residents happier? Have they seen an ROI yet or expecting to? How do they work? Don’t hesitate to ask questions from an unbiased party before going into a sales process.

No one likes to budget. It’s time-consuming and can be difficult to stick to if problems should arise. But a proper budget can drive additional and recurring revenue if there’s room for an amenity. Then it’s just a matter of researching and selecting the amenity that will have the highest impact on ROI. Finally, go see it in action somewhere! An amenity can be just what your community needs to grow and thrive. Choose wisely and budget appropriately!

Share this postShare on Facebook0Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone

Catch Residents with Pokémon Go!

Pokémon GoPokémon Go Can Help Multifamily

On July 6th, 2016, an event of monumental proportions happened: Pokémon Go was released. The game has already revolutionized mobile gaming and is uniting people across all generations. Niantic Inc. developed the game through a licensing deal with Nintendo, the majority stakeholder of the franchise. The deal has proven to be fruitful; Nintendo’s market value jumped an astounding $7.5 billion since release! The game is simple: “catch” Pokémon with your phone in different areas of cities and towns. The game is a based on “geolocation,” GPS locations and landmarks, so one has to walk around to progress through the game. There are “Pokestops” and “Gyms” where people can get rewards, play against other Pokémon and find new Pokémon. So why should you care? This can be a golden marketing opportunity for multifamily communities. You can actually drive potential residents to your property with the game!

Pokémon Go is a “free to play” style game. This means that one can play for free, but upgrades are purchasable through an online store. One of those items is a “Lure Module,” which draws Pokémon to a certain location for 30 minutes. They cost about 99 cents per lure. The lures need to be set within proximity of a Pokestop (currently). Your community may already be a Pokestop or Gym; you just need to check in the game. Super geeky, right? Well, businesses have caught on and are driving traffic to them because people playing see where lures are and stop to get the free items. So how can a multifamily community benefit?

Marketing With Pokémon Go

If you could set lures or Pokestops at and around your property, you have a lead generation tool at your fingertips. In an interview with the Financial Times, Niantic C.E.O. John Hanke said that “sponsored locations” are coming to Pokémon Go. When this becomes available, why not set Pokestops around key amenities on-site? The pool, the gym, the locker system, the clubhouse, etc.; the list goes on and on! While people of all ages are playing the game, Millennials are playing the game the most (it’s a nostalgia thing). You can put the word out on social media about having a “Pokémon Tour” around the property. When the event starts, have players provide their contact information and walk them around the property to the different stops. They get Pokémon while you’re showing off key amenities and layouts to potential residents! It’s a win/win for everyone!

What about a “Pokémon Go Mixer” for current residents? Provide food and drinks while setting up Pokestops around the property. Have residents team up in groups and send them around the property to collect their goods. This will encourage meeting new neighbors and friends. Right now, you can lead residents around the area and collect Pokémon and items. Pair this with your other marketing initiatives (are you live streaming yet?) and you’ll have current and future residents hooked.

Get Ahead of the Game

In conclusion, this is a huge opportunity to show off your community and gain some new faces. Pokémon Go is still very new and Niantic is working out the bugs and creating more features. The ideas above are just a few examples of how your multifamily community can capitalize on the excitement as new content and features are released. So go out there and “Catch ‘Em All”… residents that is!

To play and learn more, download Pokémon Go from the iTunes App Store or Google Play Store.

Share this postShare on Facebook80Share on Google+0Tweet about this on TwitterShare on LinkedIn0Share on Tumblr0Email this to someone