Looking Back on Memorable Moments of 2017

The most anticipated solar eclipse on record. The emergence of bitcoin and continued technology advancement. One of the most devastating hurricane seasons on record. The #MeToo movement. Selena Gomez retained her status as most-followed celebrity on Instagram with more than 130 million and #love was the most used hashtag. Massachusetts earned designation as the healthiest state (shout out to our home state!) followed by the Aloha state Hawaii. Meanwhile, Florida and Utah, experienced the largest improvements. 2017 has certainly been filled with memorable moments.

The multifamily industry produced its share of news as well, as hints of a slowdown were premature and the latest tax bill might prove to have numerous wins for the industry. With that in mind, here are some of the industry’s most noteworthy and memorable moments from the year:

    • Package Concierge® sold to Gibraltar

      An exclusive multifamily partnership was forged when Gibraltar Industries acquired Package Concierge® in February. As the apartment industry’s leading supplier and innovator of electronic package management solutions, and Gibraltar, a leading manufacturer of commercial building products, come together multifamily properties gain access to the most innovative package management solutions. We are excited about what 2018 holds for us and the Gibraltar team!

    • Apartment List getting aggressive with ads

      Apartment List got hard-hitting with its social media marketing strategy by partnering with Facebook and Realtor.com. Now the ILS will display ads more prominently on platforms visited by millions on a daily basis. The move represents the massive shift in the way renters are searching for and finding their apartments online.

    • NMHC/Kingsley survey recognizes package boom

      The emergence of ecommerce is a new-school concept that the largest resident survey didn’t even include package questions on its previous edition. In August, the NMHC/Kingsley Renter Preferences Report unveiled 57 percent of respondents were very interested or highly interested in package lockers. And 47 percent of those individuals indicated that they receive at least three packages a month.

    • New tech companies make waves

      Technology has been shaping many different industries. But the ways it’s playing into the multifamily industry is groundbreaking as it has notoriously behind the tech curve. SOCi, STRATIS and ApartmentJet are the three biggest shake-ups. SOCi is changing the social media and marketing management game. STRATIS is innovating through its mobile access for residents and property managers to adjust energy and automation control for their units. ApartmentJet is the only existing short-term rental platform to assist multifamily operators to generate revenue through vacant units.

    • Bitcoin emerges

      We’ve been hearing about the infamous bitcoin everywhere. So it isn’t surprising the emergence of the digital cryptocurrency has been seeping into multifamily as well. Bitcoin can be used to purchase real estate in the U.S. and other countries.

These are just a few of the defining moments of the past 12 months and some of the apartment industry’s. As we move into 2018, these trends can suggest that even more tech and digital marketing changes are on the horizon.

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Is Your Leasing Team Too Busy?

Your leasing team is an integral part of your company. They’re the public face of the property. They are the key liaison between the management team, the current resident and the prospective resident. Managing incoming packages used to be a minor part of leasing offices duties. But today, maneuvering the influx of package deliveries eats up significant time in the day of a leasing associate.

Some leasing offices are quite literally drowning in resident packages as ecommerce continues its skyward surge. Our data shows that an average 250-unit apartment community receives over 50 packages a day. This number increases three-fold during the holiday season with some communities seeing close to 150 packages come through the doors.

Deliveries can be so time demanding that onsite leasing teams have no choice but to neglect tasks that are more integral to community success. Often companies are limited on the number of staff per property. And adding more personnel is an additional expense.  Sure, leasing teams have time to handle packages, but wouldn’t you rather have your leasing teams performing more valuable tasks?

Giving tours to prospective residents

The community tours are critical to closing with your prospects. Highlighting the key features and amenities that set you apart from your competition is vital to any property tour. Apartment shoppers want to be able to get a good feel of their community, see their next home, and they want to love it. If your leasing associates are tied up with organizing packages in the office, the prospect will move on to the next property that has the time to give them tour of their property.

Addressing resident concerns

One of the most crucial duties of the onsite job is making sure residents are happy and satisfied with their living experience. Addressing resident concerns and servicing the community is of upmost importance and can make or break the community’s reputation – especially online. A majority of happy residents will renew their leases which help retain the high occupancy rate.

Freedom from package duties means spending more time engaging with residents to make sure everything is operating smoothly for them. It’s also a great opportunity to discover upgrades and improvements that can be made to community operations and amenities.

Respond to online reviews

Online reputation management is a necessity of today’s apartment industry. So, having a good ORA rating is a must have. Many prospective renters review the ratings and reviews of every item they purchase, including renting their next apartment and positive ratings and reviews of current residents are key to gaining the new residents. Leasing associates and community managers should be responding to online reviews and maintaining digital content.

Following up on prospect leads

A lot of money is spent on the marketing to attract the new leads for your property. So, how are you going to gain new prospects if you don’t follow up on all your qualified leads? Answer: you’re probably not. Chasing down leads and following up with potential customers are high priorities in the multifamily industry. It’s key to a solid NOI.

These are just a few things the leasing team should be doing instead of grinding away organizing packages. These items make all the difference. And the time adds up quickly when it comes to gaining and attracting and retaining residents.

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Package Concierge® Unveils Package Concierge Room

We are proud to be the multifamily industry’s preeminent supplier and innovator of digital locker solutions.  It is important for us to always innovate ways to exceed package management needs for both apartment renters and apartment operators.

Today, we’re thrilled to announce the release of a new product designed to further expand the accessibility of package management capabilities industry-wide: Package Concierge Room.

As the latest extension in the Package Concierge locker collection, the Package Room completely eliminates the management burden of handling inbound and outbound packages by providing a designated, secure space for oversized packages that are too large to fit into the lockers. The Package Room can either be utilized as a standalone solution or paired with the Premier or Express Locker series. The overflow space additionally offers the capability to use the room specifically for carrier pick-up of resident shipping and outbound return packages.

“Package delivery continues to be on the rise and this trend isn’t going to let up anytime soon. It’s evident a solution is needed now more than ever to provide both apartment management and residents alike the most robust and convenient package management solutions,” said Georgianna W. Oliver, general manager and founder of Package Concierge. “With the Package Concierge Room, owner/operators are relieved of the burden of package management duties while residents can access their packages whenever is convenient for them. It’s win-win for the industry. Leasing teams will take back their time to focus on customer service instead of package management, and residents have ultimate freedom with shipping and receiving deliveries.”

Package Concierge Package Room Kiosk

A sleek surface-mounted kiosk that includes a 7-inch touch screen, barcode reader, still camera and effortless technology is used to control the Package Room. Automation with property management software creates efficiency for onsite staff and package carriers, allowing for easy drop-off or retrieval abilities. Residents have 24-hour access to retrieve and return packages with the ease of mobile app technology.

A recent survey conducted by the National Multifamily Housing Council on renter preferences indicated that package management is top of mind, with 57 percent of residents saying they are highly interested or interested in package lockers. Almost half of the survey respondents said they receive at least three packages per month.

“The Package Concierge Room answers the package management needs of today while ensuring communities are prepared to manage the package needs of tomorrow,” said Oliver. “Consumer buying trends are changing, and more retailers are offering free or low-cost shipping on large items. Just imagine, an apartment resident can order a new TV on Cyber Monday, have it shipped in two days, and have it securely delivered to the Package Room. It is the ultimate convenience amenity.”

The new Package Room includes:

  • USA-made product
  • Mobile app convenience
  • Sleek-technology kiosk and user-friendly management dashboard
  • Maintenance and test-locker functions
  • Alternative space for carrier pick-up of outbound and return packages
  • Capability of refrigerated appliances for cold-storage deliveries

To learn about Package Concierge’s package management solutions, please visit www.packageconcierge.com.

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Package Concierge® GM and Founder, Georgianna W. Oliver, Talks with BostonVoyager

Package Concierge® GM and Founder Georgianna W. Oliver is passionate about bringing innovation to the multifamily industry. Recently, she spoke with BostonVoyager about starting Package Concierge and how it changed package management in the apartment industry.

Great things are happening in the world of package management. And we at Package Concierge are thrilled to continue to lead solutions in addressing today’s and tomorrow’s package management needs.

Today we’d like to introduce you to Georgianna Oliver.

Georgianna, can you briefly walk us through your story – how you started and how you got to where you are today.

Package Concierge was founded in December 2012 in Medfield, MA as the 1st innovative system for packages in apartment buildings. Our first live installation was in October of 2013 at Chelsea Place Apartments in Chelsea, MA. Now, there are over 800 systems (including over 100 in the Boston MSA) across the country and last week we hit the 10m package transaction point.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?

The biggest struggle was changing the way the property managers thought about ways to manage incoming packages. Before Package Concierge, they had to log, store, notify and retrieve every single package or risk theft if the package was left at an apartment door. Once we had our first installations and the residents fell in love with the convenience, our sales doubled year over year as the industry embraced this new technology.

Read the rest of what Georgianna W. Oliver had to say here.

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INFOGRAPHIC: Package Concierge® Is Committed to Providing the Best Package Management Solution

Did you catch the latest news from Package Concierge®? We are so excited to have surpassed the 10 million packages managed mark!  We are committed  to providing the most innovative, Made-In-America package locker solution. Our software and lockers exceed expectations for both your on-site teams and your residents.

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