Technology Expectations of Gen Z

Technology Expectations of Gen Z – It is bananas to think that younger generations will never know life without lightning-fast internet speed, instant and constant connectivity.

The first generation to grow up with continual online access, Generation Z – also known as the iGeneration, Post-Millennials and the Homeland Generation – is getting ready to enter the rental world. Gen Z’ers consume technology at a higher rate than any other demographic – checking their smartphones every three minutes! With smart home technologies having played such a big role in their lives, they have some pretty high expectations about what life outside of mom and dad’s house should be.

Gen Z’ers want a personal, meaningful and unique living experience, which can create a challenge for some student housing operators. But it’s a challenge that should be accepted with open arms.

Here are some key items to consider when building out a technology plan to meet the demands of this new generation of renters:

  • Personal connective devices like Google Assistant: These items were top sellers this holiday season. These devices are personal and connected to each individual user via apps and accounts, many owner/operators are considering these as move-in gifts for new residents. Being mindful of the user experience of each before making a final purchase.
  • Smart locks: Have become a no-brainer in terms of establishing a smart home/smart community. They offer greater flexibility for both the resident and the operator to control who can enter an apartment home. Your staff will not have to deal with the key management time-suck at semester turn; therefore, they can quickly and easily create a new access and revoke access as students move in and out.
  • Consider Makerspaces: Do you know what a makerspace is? With the rise and greater accessibility of technologies like 3D printing and the increased interest in STEM programs, Gen Z’ers are drawn to spaces where they can interact with others, invent, create and innovate. This collaborative work space, inside any public or private facility, would have more than just some computers and a printer – it would truly be a space built on technologies, tools and the ability to learn too.
  • Package management solutions: Package lockers have quickly become an expected amenity in the multifamily housing industry. Gen Z will expect the convenience of accessing their purchases when and how they want. Consider looking into a comprehensive package management solution that includes lockers, smart room technologies and personalized access capabilities.

Want to learn more and hear what the potential ROI is on some of these smart home technologies? Be sure to attend Gear Up; What Technology-Focused Gen Z Wants on Feb. 14, at 10:15 a.m. at the NAA CampusConnex Conference in Orlando, FL.

Industry experts include, Package Concierge’s National Director of Sales, Regan Hartley, moderating a compelling discussion between Scott Casey, Chief Technology Officer & SVP of Strategic Business Development for EdR; Alex Eyssen, Vice President of Student Housing for The Bainbridge Companies; and Henry Pye, Vice President of Resident Technology Services for RealPage, Inc.

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Ten Things To Look Forward To In 2018

As we say so long to 2017, we can’t help but wonder what the New Year is going to catapult our way.

Tech innovations are getting more advanced every day. The nation’s political climate is changing by the minute. Industries have been constantly adapting to our ever-evolving world – especially multifamily – which some say is a late technology bloomer and has plenty of room for growth.

What can we expect from 2018? Here are ten things that we can look forward to:



1. Purple is 2018’s Official Color

Pantone selected ultra violet as the color of 2018: a “dramatically provocative and thoughtful purple shade,” Pantone said. Inventive and imaginative, complex and contemplative and intrigue into what lies ahead.


2. AI and Smart Homes

Remember that Disney Channel movie from the 90s, “Smart House?” Sans the bossy AI-computer named PAT who goes rogue and takes control of the entire house and locks the family inside, smart houses are an actual thing. And smart apartment features are regularly being incorporated into new developments. This trend is not only a luxury; it’s becoming embedded into the workplace, is creating the biggest buzz in HR circles and ids becoming an expectation in apartments as technology becomes more mainstream for consumers.

3. Virtual Reality May Go Mainstream

Or it may not. But VR platforms are really appealing to people these days, and the tech industry is on a roll. We have seen VR enter the multifamily space and it has been steadily growing in the consumer world. Will it make a big jump in popularity in 2018? We’ll see.

4. eCommerce Wins Consumer Race

2018 might be the year eCommerce jumps ahead of traditional retail in the consumer-purchasing race. Online shopping isn’t running out of steam. More and more people find the notion of 2-day shipping or the potential for 2-hour shipping to be very appealing. But will it be too good to be true? It will be interesting to see if package delivery carriers can keep up with the demand.

5. Increased Marketing Automation

More and more industries are adopting marketing automation to keep up with consumers online. Apartment owners and operators have been investing in automation software to streamline processes that are eating up too much time out of leasing associates’ schedules.

6. The 2018 Winter Olympics

Who doesn’t love a good major international multi-sport event? The 2018 Winter Olympics will be held in PyeongChang, South Korea in February. The best from all over unite for days of competition and we root for the Red, White and Blue and always the underdog with the heartfelt story.

7. Redheads Get An Emoji

This is really a thing that’s being voted on by the Unicode Technical Committee. If it’s a “yes,” expect redheads coming to your emoji keyboards in June. Also, being voted upon: a frowning pile of poo. Because the happy poo just isn’t enough.

8. New Entertainment Releases

From movie releases to new TV show series, from new albums to released concert dates, the entertainment industry always churns out new content to look forward to. We hear rumors of a new Beyoncé album, so we will have to wait and see along with the rest of the Beyhive, but 2018 should rock.

9. It’s Not Just Planes That Can Fly

One way to beat stifling rush-hour traffic: fly past it. That could be a reality in the near future, as Uber is set to team with hovercraft creator Kitty Hawk in 2018 in hopes of developing a flying taxi program. Additionally, the bike-share market will continue to evolve. China and parts of Europe are already using a dock less system in which that allows users to park and share rented bikes anywhere using an app or QR code. This will soon enter the U.S. and might cause cities to rethink their current approach.

10. Super Bowl LII

Since the Super Bowl is one of the first things to happen at the beginning of a new year, we spend most of the year pining away for the next one. The 52nd Super Bowl is right around the corner on Feb. 4 at U.S. Bank Stadium in Minneapolis, and Justin Timberlake is performing sans Janet Jackson. Apartment communities should capitalize on such a celebrated non-official American holiday.

What will 2018 have in store for us? We will have to wait and see but we do wish everyone a healthy and happy year.

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